Cold Weather Affecting Car Sales
Record low temperatures mean people would rather stay indoors, enjoying the luxury of their heater. For car companies, this means trouble. Many companies have seen a heavy decrease in their sales during this winter season –a bigger decrease than this time last year.
The winter chill has been a huge factor in the decrease of automobile sales this year. Compared to last year, GM sales fell 1%, Ford sales fell 6%, Toyota fell 4%, and Volkswagen fell 13.8%. It’s clear that the reasons are weather-related as Ford has stated their sales have not been affected in areas that aren’t slowed down by the weather.
On the other side of the spectrum, certain companies have seen a sizable increase in sales this winter season. Chrysler did the best and saw an 11% increase which is their highest sales increase since 2007. This increase is due to the fact that they offer the highest amount of SUV’s and trucks –something drivers who deal with icy and snowy roads are more prone to buy. Nissan is another company that did well this year, seeing a 16% increase in sales. This feat, however, was not achieved without effort. In order to incentivize sales, Nissan offered discounts and dropped their sale price by 2% since January.
Although the automobile industry saw a decrease in sales, the inevitable increase in temperature brings high hopes for a rise in March. If you or someone you know has been involved in a car accident in Detroit, Grand Rapids, Warren, Sterling Heights, Lansing, Flint, Ann Arbor, Livonia, Dearborn, Canton, Westland, Troy, Farmington Hills, Southfield, Waterford or any other city in Michigan, make sure to contact Motor City Accident Attorneys. Motor City Accident Attorneys know how stressful a car accident can be and want to help you get back on your feet. They will fight tirelessly for your rights to ensure you get the compensation you deserve, according to your specific case. Make sure to follow Motor City Accident Attorneys on Twitter (@MCAccidentAtty) and join the conversation #MCAA!
